Our lives have been made almost incomprehensibly more convenient with the rise of the internet and digital data. With just the click of a button or tap of a finger, consumers can interact with brands and vice versa. These interactions could be in the form of online banking, scheduling medical appointments, setting up a retirement fund, and so many other means of connection that used to be done over the phone or face to face.
On the other hand, this immediate access to information and its subsequent proliferation across numerous channels has led to the creation and collection of an inconceivable wealth of data. We’re talking 2.5 quintillion bytes of data being created every single day across the world. Why might this be considered a bad thing? Check out the resource below to learn more.