The primary focus of each business should be on retaining customers through customer satisfaction, not merely on acquiring new leads. Loyal customers are one of the best business assets as they will always come back for your products and services. Keep reading to find out 6 ways to retain customers in 2022.
- Make use of marketing automation
With so many things to keep track of, it’s difficult to live up to your promises without the use of some form of automation. Being able to manage your customers and schedule notifications, for example, allows you to focus on the more important parts of customer satisfaction such as re-engaging current customers and building your communication.
Brands like TCC Global work to create solutions that deliver sales, growth, and brand recognition to build a more loyal world. One of the most popular digital solutions in 2022 involves personalised offers and digital coupons – things that can be sent directly via automated emails.
- Engage with customer survey results
One of the best ways to build customer engagement is to draw attention to valid client interaction. By involving your audience and using their direct responses to solidify the relationship between customer and business, you’re giving the customers a chance to express how they really feel, as well as the chance to adjust the things that customers aren’t so happy with.
- Personalise your communications
Personalisation is key when it comes to beating competitors. If you can communicate that you’re willing to get personal with your customers and are able to meet the needs of an individual, it’s guaranteed that your customers will be happy. Don’t stop with just emails, though. You can personalise live chats, FAQ pages, and more.
Recent research shows that more than 60% of customers find it interesting when presented with their purchase history. This is because it shows that the brand is trustworthy, highlighting one of the benefits of personalisation in customer retention.
- Set realistic expectations
Make sure that customers know what to expect when they purchase with you. There are lots of ways to ensure that customers’ expectations are met or exceeded – from shipping times and rates to product descriptions and fees.
It may sound basic, but setting realistic expectations are crucial when trying to improve your business’ ability to keep customers.
- Set up a loyalty program
With customer loyalty programs, your customers are given incentives to come back to your business time and time again.
Perhaps one of the most well-known examples of this is Tesco Clubcard or Boots Advantage Card. The stores offer reduced prices and money off ‘points’ when customers spend in store. If this isn’t an incentive, I don’t know what is!
- Make use of social media
Social media is a great tool for targeting past buyers. Rather than relying on estimates and guesses, use social marketing as a valuable tool in your customer retention strategy.
In a more general sense, use social media to remind your customers of your existence. Customers won’t return or spread word of your excellence if they don’t remember who you are!
Overall, with these 6 suggestions in mind, you will be able to take the first steps towards increased customer retention in the 2020s.