Here are our three favourite additions and changes to websites you can make today to enhance your online presence. If you are not ready or able to commit to a full redesign, adding to or tweaking any or all of these elements to your site could be a huge boost for your company in 2022.
While not every company needs (or has the budget) for a full redesign, there are things that you can do to give your site a digital makeover for 2022.
Navigation (Technical and Visual)
You can update the appearance of your site without giving it a full redesign. By updating the websites navigation, using attractive images, and using clean, modern layouts, you can quickly get your site back up and running with a fresh, revamped design. A site redesign can help you optimize for your new goals, as well as creating new brand messages, offers, and promotions. A well-designed, mobile-friendly, and usable website overhaul can help you reduce your websites loading times and provide visitors with an effective experience.
Whether you are coded by yourself or hiring a web developer, making your website easier to navigate is not necessarily a daunting task. Whether you are starting a cooking blog or you own the site for your tax consultancy, be sure that the design of your site is computer-friendly as well as mobile-friendly. You might want to ask your web designer about the capability of your site in mobile browsers. Given how users access websites in so many ways–at home, in office, on the move–make sure that yours is compatible with every major browser and mobile device.
Tweaking Functionality
Whether your audience is browsing via desktop, tablet, or mobile, your websites functionality could make the difference between winning or losing new prospects. The first impression your site makes will determine if visitors will be connected to your brand, engaged by your content, and eventually, found and purchased from you. With this in mind, it is critical that you nail this first impression your brands site gives, and make sure that the visitors feel great. Your site needs to be able to answer questions that the client may have and provide a precise portrayal of your brand.
Your websites graphics and images are some of the first things people will notice, so make sure that they are consistent and professional. Your websites headline, header photo, and branding colours are the first things that catch people’s eyes, so make sure your websites headline is done in a professional way. Always use high-resolution graphics throughout your site and on your professional printed pieces so you avoid blurry or pixelated images, that will not shout professional to your potential clients. Even if you are new, you can keep your site clutter-free and simple to navigate.
Good Old Content
Your website needs to be working for you 24/7, providing useful exercises and room for more people to be brought through the sales funnel. We’re of course talking about good old content as the base, with specialist copywriter Ed Prichard making for a solid service provider to be brought on board.
It’s as simple as this: if visitors to your site aren’t quite ready to be buying clients, make a lasting impression on them by offering some kind of value as contained in the content they’ll engage through good old reading!
