When it comes to marketing your business to potential customers, there is a multitude of different strategies you can employ to improve your brand awareness and engage customers. A little detail that can have one of the largest impacts is your packaging. By creating unique packaging that showcases your brand to shoppers you can create a succinct look that customers will invest in and trust. One part of product packaging that can often be overlooked by businesses is custom tissue paper. It is an element of packaging that can make a big impact on marketing your brand and grabbing new customers.
In this article, we’ll explore three of the top marketing benefits of custom tissue paper for your business.
- It’s great social media exposure
In today’s increasingly digital age, social media has the ability to be a hugely effective marketing tool. With this in mind, custom tissue paper can help to create a unique and Instagram-worthy packaging experience your customer won’t forget. When customers receive their order wrapped in well-thought-out packaging, they are likelier to share their experience on social media for friends and family to see. This can help to improve your brand’s social media exposure and reach potential new customers.
Along the same lines, you can encourage customers to share photos of their orders on social media platforms and create user-generated content to build your own social media marketing and online community surrounding your brand.
- It can create a unique brand identity
By creating your own custom tissue paper, you can build a unique brand identity that will resonate with customers. Add your brand logo, colours, and messaging to the tissue paper and customers will soon recognise the packaging as part of your brand. Brand awareness is an essential part of building your business and with custom tissue paper, you can create a strong first impression that will last long after the package has been opened.
Also, by creating a cohesive and memorable look for your brand, you can market it effectively. If everything from the brand website to packaging follows a consistent theme, you can build an awareness for your brand that is invaluable.
- It communicates your values
Custom tissue paper can also be used to showcase your business’s values and personality. For example, if you want to highlight your commitment to sustainability and appeal to customers who share your values, you could use custom tissue paper made from recycled materials and printed with eco-friendly ink.
This will reinforce your brand beliefs to customers who will be more likely to spend money with you. It can also differentiate your brand from others who may not be prioritising sustainability.
In conclusion, consider custom tissue paper when deciding on your product packaging. It might not seem super important, but the benefits from a marketing perspective are hard to deny.